If you're operating any kind of undertaking via the channels and tools provided by the World Wide Web and you're not taking advantage of email marketing, then you're terribly missing out on what could very well multiply your curren earnings by as much as 1,500%.

Indeed, email marketing is the most efficient promotional tactic on the internet.

Email marketing evolved from direct marketing with the use of what we now know as "slow mails".  Can you still remind yourself of those days when you opened thick envelops of glossy brochures from corporations advertising their products?  How many times did you absorb the words they mentioned?  Are you still aware of the number of nights you wasted fantasizing about the goods they showcased?  Want to recall how many times you decided to purchase what they were presenting?

Such is the power of direct marketing, and such is the efficiency of email marketing.

Email marketing is composed of three critical stages:

1.    Building a subscriber base.  This includes developing a buzz event or product that will enslave the interest of internet users and providing for them goods of worthwhile value that will encourage them to share their contact details, specifically their email addresses.

2.    Building a good relationship with the signees of your mailing list.  Email marketing is also named follow-up marketing, simply because it allows the online businessman to follow up on his potential customers.  Following up does not equate to merely presenting sales pitches.  On the contrary, internet businessman are taught to establish their credibility, build up faith amongst their subscribers, and present their business without being too pushy about it. 

3.    Sharing one's offer.  Without a doubt, the bottom line is still selling.  It must guaranteed that a good relationship is developed before the online businessman try to present his items for sale.  With a substantial subscriber base that has learned to put their faith on the internet entrepreneur, he would have immediate access to a lot of prospects who are most likely to buy what he has to offer.

The center of every email marketing campaign is an autoresponder service.  An autoresponder service allows the online entrepreneur to make the entire process easier.  The autoresponder service can be maintained on auto-pilot to capture email addresses each and every second of every hour of every day.  The autoresponder service can also automatically send messages to the subscribers based on prepared messages and preset schedules of sending.  Better yet, an autoresponder service can empower the internet entrepreneur to create several mailing lists - let's say, one for new signees, a second one for people who purchased once, and yet another for sign-ups who purchased more than two times - and ferry signees from one group to another.