September 14, 2008

5 Ways To Convert More Visitors Into Sales

Even if you may garner thousands of visitors on a daily basis, if you won't be able to transform them into successful purchases, your hard work will be for naught.  Here are 5 methods you can use to immediately increase your web conversion rate.

1.    Catchy headlines.  Internet users have grown impatient in these days.  It's quite easy for them to go to another web page whenever they meet something unlikable in your own web page.  The secret lies in gaining their interest fast.  This can be done with cleverly-written headlines.  Headlines, after all, are the first things that your readers will be greeted with when they firsr arrive at your page.  If they'll like what they'll see, they'll hang around.  If not, they'll abandon your page just as fast as they came.

2.    Easy-to-read copy.  You'd think that with the expanding reach of the net, more and more people will be inclined to read.  The opposite, however, is what is prevalent.  People easily get fatigued while reading, what with the cumulative number of data they encounter with each and every session of online browsing.  The secret is in simplifying things for them to read your sales copy.  Use numberings and bullets as much as possible.  Ensure your copy easy to scan.  Prepare your sales copy for an impatient audience and you'll be rewarded greatly.

3.    Benefit-oriented selling.  Your visitors will buy based on emotions and justify based on logic.  Don't push the technical specs of your product down your audience's throats.  Instead, tell them of the benefits they can derive from what you're offering.  Tell them what they are about to gain.  This is a surer method of piquing their desire to get your product.  Share the features later on, as your customers will need such info to justify the purchase they will be planning to make.

4.    Urgency marketing.  Push your prospects to purchase from you ASAP.  Don't make them to doubt their instinct, as you might lose some sales.  Implement OTOs, special offers, and several possible time-sensitive tactics to seduce them into purchasing your product immediately.

5.    Use involvement devices in your sales page.  Your sales letter doesn't have to be a linear, straight up staement of your offer.  You can implement interactive devices that will push your visitors to make an emotional investment on your undertaking.  Ask for their thoughts.  Better yet, provide them with multiple choices for potential answers.  Add calculator scripts that they can manipulate.  Instill in their minds that they are a part of the sales page.